The INCUP method helps you stay motivated in your real estate career, even when things get rough.
Have you ever found yourself falling out of love with your real estate career? It happens to many of us. What once felt like an exciting, rewarding journey can sometimes lose its spark. I came across an acronym that perfectly captures why this happens: INCUP. It stands for Interest, Novelty, Challenge, Urgency, and Passion, and it’s the key to staying motivated and driven, even when things start to feel routine. Here’s how it works:
Falling Out of Cup. The concept behind INCUP is simple: if what you’re doing isn’t interesting, new, challenging, urgent, or aligned with your passion, you’ll begin to lose steam. When you’re “in cup,” those moments when you’re so focused and driven that you stay up late, grinding things out, seem to come naturally.
In real estate, especially when it starts to feel like your career has taken over your identity, it’s easy to fall out of “cup.” Maybe the excitement fades, the challenge is no longer there, or you’ve lost the sense of urgency that once kept you moving forward. When that happens, we slow down, lose focus, and attract fewer opportunities.
“Real estate stops being a job and becomes the platform to chase your dreams when you have passion.”
Staying in Cup. At my realty group, one of our main goals is to keep our team members “in cup.” This isn’t just about business, it’s about finding what we’re passionate about outside of work and using real estate as leverage to achieve those personal goals. Real estate is a tool to help you build the life you want, not the end game.
When you reconnect with your passion and remember why you’re doing this, you get back into INCUP mode. This formula brings back your drive, your energy, and your excitement. Real estate stops being a job and becomes the platform to chase your dreams when you have passion.
So, if you’re feeling disconnected, take a moment to ask yourself: Am I still in cup? If not, how can I bring novelty, challenge, and passion back into my career? You might find that all it takes is a shift in mindset to reignite your motivation.If you need personalized advice and my expert guidance, call or email me. I’d be more than happy to help.
