Staged homes create stronger marketing materials that attract more buyers, driving up offers and helping your clients maximize their sale price.
Have you ever wondered why staging helps homes sell faster? When I started in real estate, I thought I could do it all. I handled decluttering, rearranging, and even last-minute tidying before photos. But once I brought in a professional stager, everything changed. Homes were sold quicker, looked better online, and attracted more buyers.
To dive deeper into the value of staging, I sat down with Ashley Nault from A Well-Dressed Home, a professional home stager in New Hampshire. We talked about how staging transforms listings, attracts buyers, and ultimately helps homes sell faster and for more money. Here are insights from our conversation:
Why staging matters. Staging enhances a home’s presentation, highlights its best features, and helps buyers visualize themselves living there. According to Ashley, statistically, staged homes sell up to 20% higher and 73% faster than unstaged homes. This is because staging makes a home look polished, intentional, and inviting. It helps buyers focus on the potential of the space rather than being distracted by a seller’s personal style.
The difference between staged and unstaged homes. When buyers walk into an unstaged home, they spend more time analyzing how the current owner lives. They question their furniture choice and paint colors or try to figure out their lifestyle. But when a home is professionally staged, the conversation shifts. Buyers are saying things like, “I love how my couch would fit here” or, “This is exactly how I’d set up my bedroom.”
The biggest mistake agents make about staging. Ashley said one big mistake agents make is not emphasizing the importance of staging. Many sellers think their home will sell fine as-is. Without an agent’s guidance, they may not realize that staging can speed up and boost their sale.
“Staged homes sell up to 20% higher and 73% faster than unstaged homes. ”
Using staging as a marketing advantage. Beyond making homes more attractive to buyers, staging also helps agents build their personal brand. Well-staged listings photograph better. It brings stronger marketing materials, eye-catching social media posts, and ultimately, more business.
Ashley and I agreed that agents known for beautifully staged listings naturally get more referrals. Last year, we sold about 50 homes, and most of them were staged. I know that professional staging, photography, and videography played a big role in that success. Bringing in the right professionals is one of the best decisions I made in my real estate career.
At the end of the day, staging isn’t an expense—it’s an investment. The money spent on staging often comes back in the form of a higher sale price and a quicker closing. But if an agent fails to communicate that, sellers might overlook the opportunity.
If you’re an agent in New Hampshire, I recommend reaching out to Ashley at A Well-Dressed Home. You can also find a great local stager and start incorporating staging into your process. If you have more questions about real estate, you can also reach out to me at 603-557-6661. Whatever it is you need, I’m happy to help!
