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By Brenda Paradis

Brenda is a former Registered Nurse who brings a caring, advocacy-driven approach to real estate. Known for her leadership and ability to “make it happen,” she’s dedicated to guiding clients smoothly through the buying and selling process. A New Hampshire resident for over 30 years, she enjoys gardening, antiquing, and designing creative living spaces.

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Are you overlooking the most valuable lead source right in front of you? Many real estate agents focus heavily on ads, scripts, and cold calls. But the truth is, some of the most reliable and rewarding leads don’t come from marketing at all. They come from being visible, involved, and engaged in your own local community.

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Community involvement beats cold calling. Being seen as the “local expert” isn’t about having the most signs in yards or the best-looking flyers. It’s about showing up where people are already living life, such as community centers, local events, and even wellness programs.

For me, one program near and dear to my heart is Concord’s GoodLife Program. This initiative supports healthy aging through wellness, lifelong learning, and social connections for adults aged 50 and better.

Communities like this aren’t where people expect to be sold to, and that’s what makes them powerful.

“Active community involvement gives real estate agents an insider understanding of their local market.”

When you’re present in real-life settings, people begin to trust you naturally. You hear about life changes, like downsizing or planning a move, long before those thoughts become action. That gives you the chance to build real relationships before business is ever mentioned.

Know your market. Active community involvement gives real estate agents an insider understanding of their local market. Agents aren’t seen as just salespeople; they become trusted guides. And those relationships turn into referrals, repeat business, and local credibility that no amount of digital marketing can buy.

Your presence is your pipeline. If you want to grow your business without feeling pushy, start by showing up where life happens. Whether it’s a volunteer role, a community group, or a wellness event, you’ll find that being involved is one of the easiest and most effective ways to build a long-term real estate brand.

If you’re ready to become the agent people remember and recommend, let’s talk. Call me at (603) 557-6661 or email training@hvizdateam.com to learn how to build trust, earn referrals, and grow your business the authentic way.

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