Strategies and updates on how to grow your database to win in real estate.

In a highly competitive industry like real estate, building and maintaining a strong database is essential for long-term success, which is why today I’ll be sharing insights into the power of growing your database and the strategies you can use to stay top-of-mind with clients and prospects.

You may have heard the statement, “Your database is your databank.” Your database is more than just names and numbers; it is a valuable asset to keep your business moving forward. It is important to consistently engage with your database, as they are the people who already know, trust, and like you. In fact, 73% of our business comes from our sphere of influence, including past clients, agent referrals, and allied resources.

Because of the evolving real estate landscape, the frequency of database touches has increased. While Gary Keller’s “Millionaire Real Estate Agent” book initially recommended 36 touches per year, this number has risen to 56 in today’s digital age.

“In fact, 73% of our business comes from our sphere of influence, including past clients, agent referrals, and allied resources.”

Some of the strategies that you can use to maintain consistent contact with your database are as follows:

1. Video Newsletters: Regularly send out video newsletters to agents and clients, fostering connections and generating referrals.

2. Client Events: Host client events, such as giveaways and gatherings, to strengthen relationships and show appreciation.

3. Personalized Touches: Send birthday cards, moon calendars, and holiday greetings to add a personal touch and stay memorable.

4. Social Media Engagement: Use social media platforms to further engage with their audience and provide valuable content.

While it seems like a lot of work, automation and streamlining your process can help a lot in effectively and efficiently managing these interactions. If you want to talk more about and strategize on how to grow your real estate database, feel free to call me or send me an email. I would be happy to take some time to chat with you.