How agents can find open houses and plan for success this winter.
Winter is often perceived as a slow season for real estate, with many agents taking a break. However, this period offers unique opportunities for those who remain active. While fewer buyers, sellers, and agents are around, the quieter market means less competition, which can be a huge advantage. Here are the top opportunities you can seize during the winter to snag an unfair share of the market:
1. Find open houses. Open houses are a goldmine for motivated buyers, especially during the winter months. While the number of buyers may be lower, those who are actively searching tend to be more serious. Many agents successfully convert open-house visitors into clients every week. If you’re ready to put in the work, attending and hosting open houses can significantly boost your client base during winter.
“Winter is the perfect time to plan and strategize for the year ahead. ”
2. Planning and strategy. Winter is the perfect time to plan and strategize for the year ahead. Use this downtime to set clear goals for the upcoming year, including the number of conversations you need to have to reach your closing targets. Building out a calendar and business plan for the upcoming year will help ensure that you’re ready to hit the ground running when the market picks up.
3. Network and relationship building. The winter months also offer a great opportunity to reconnect with friends, family, and other professionals in a non-business capacity. Taking the time to show care for others, without focusing on business, helps build stronger relationships. Real estate is ultimately about connecting with people, and the holidays provide a unique chance to foster these relationships.
While the winter months may seem quiet, they offer numerous opportunities to find deals, plan for success, and strengthen relationships. If you’re looking for any other strategies to move you through the dark winter months, please reach out. Contact me for a strategy call at 603-617-2753 or email me at ryan@hvizdateam.com. Let’s get that large chunk of share in the market this 2025!
