Your greatest opportunity is right outside your door. Turn your neighborhood into your most successful real estate farm.
Are you wondering where the best place to start your real estate business is? Often, the strongest place to begin is right where your feet are planted. That means looking at your own New Hampshire neighborhood and asking simple questions. Do the people around you even know you’re in real estate? Are you making the effort to connect with them? If you’re wondering how to begin, here are a few areas you can focus on to get started.
Start where you live. Your neighborhood can become your first farm area. If you live in an apartment building, think about it—you’re surrounded by people who will likely buy a home one day. That’s a huge opportunity if you’re intentional about getting in front of them and letting them know what you do.
Leverage your immediate community. On my own block in Concord, I’ve made an effort to connect with the people who live nearby. Over the past few months, I’ve listed my neighbors’ homes simply because they know me, see my pride of ownership, and know I’m invested in this community. That sense of connection matters. People want to work with someone who really understands the area they live in.
“Your neighborhood can become your first real estate farm area.”
Build around your passions. It’s not only about where you live. Another great place to build your business is wherever your passions take you. Maybe that’s soccer, pickleball, or volunteering. Wherever you’re already showing up week after week is where you can naturally and authentically connect with people.
The truth is that people work with those they like, know, and trust. By consistently showing up and being yourself in the places you care about, people get to know you as more than just an agent. When that happens, they’re far more likely to want to do business with you.
If you’d like more help building a strategy around this approach, feel free to reach out and book a call at (603) 557-6661 or send an email to HvizdaTraining@gmail.com. I love helping agents build their business this way, and I’d be glad to help you if this is something you’re passionate about, too.
